Business connectivity tool for physicians and healthcare product companies
Industry
Healthcare
Type of Project
Mobile Application
Country
USA
Terms
10 months
How MediConnect Transformed Healthcare Communication for Physicians and Product Companies
MediConnect is a mobile app streamlining connections between physicians and healthcare product companies. Physicians access tools like patient analytics and medical libraries, while product companies introduce new offerings directly to healthcare professionals. The app supports secure video/audio communication and features a seamless payment gateway.
Challenges
Dual-audience interface: Balancing needs of physicians and product companies.
Secure communication: Ensuring HIPAA and SOC2 compliance for video/audio interactions.
Efficient sales channel: Bypassing lead-generation with a direct pathway to physicians.
Integrated payments: Providing secure in-app transactions for healthcare tools.
Action plan
Comprehensive UX Audit: Conducted user interviews, competitive analysis, and journey mapping for enhanced engagement.
Brand Refinement: Developed logo and color guide, aligning visual identity with MediConnect’s mission.
Persona & Journey Mapping: Defined user personas and optimized app flow.
Technical Integrations: Integrated VidRTC for secure communication and PayPal API for transactions.
Results
Increased Conversion Rate: Boosted free-to-paid conversion by 50% post-launch.
High User Adoption: Engaged 9,000+ physicians with an average of four sessions/month.
Enhanced brand identity: Strengthened trust and credibility with refined branding.